I often spend time with clients and other business owners who are full of ideas– so many they don’t know where to start, or they starting working on 2 (or 10) without much progress. Their head and office notebooks are littered with the ghosts of projects past.
I heard another business owner Amy call this being an “idea hamster”– what a great term!
You have an idea, and another idea, and another one, and you start running on that hamster wheel spinning and going no where.
Sound familiar? I know that it does for me, I struggle every day with being a reformed hamster.
Here are six key steps that have made a difference for me to complete something important [as Seth Godin calls it “shipping”]:
- Write a destination postcard for the end of the year– what you plan to accomplish
- From the postcard results, generate a long list of potential projects and categorize by type [are they planning, sales, marketing, people, operational?]
- Now rate those projects on effort and on impact on your goals — then rank by those with the highest impact and the lowest effort — these are your short list– put the rest into a “parking lot” [crucial step 1- they are always there to be re-considered.]
- Prioritize the list of projects— does one have to be completed for another to be effective? Does one address a burning issue or roadblock to growth? Rank them and put a guestimate on the number of weeks to complete.
- Select the Number One priority project, get your team together, make an action plan to divide up the tasks and start chipping away every week.
- Crucial step 2– do not start another project until this one is complete!
Do not get distracted by the next shiny thing, just keep momentum on that project. Focus on the next step, one at a time, every week.
Get your team concentrating on just one task and making progress. Yup, it’s hard to do but any change in habit is challenging.
{See the great graphic above that I think captures what we all go through! This is great, this is hard, this sucks… dark swamp of dispair…}
